‘Q1 2012
Apr 2nd, 2012 by 5+

纪念一下去年写过的Q1 2011。到真的实现了一年前的那个愿望,“2011平安”。

http://blog.pluswu.com/archives/823

然后现在说说Q1 2012

1.Time Spent

1月从菲律宾回来,在海岛上的新年假期没有想象中的那么休闲,但的确是阳光灿烂。

1月不是传说中最有幸福感的一个月么?上班天数最少,但是也最为零碎。除了龙年春节以及CFA通知以外,“乏善可陈”,高级词汇啊。

2月很难得,有很多出行的“残念”,可就是没有动身。旅游的热情被用在工作上面,大把大把的时间用来看在线旅游的项目。

2月是连周末都被塞满一个月份。

3月交给自己规划的时间很多,事情却做得相对较慢。用心写了些代码,希望不要荒废了手艺,也希望能派上用场。

3月是个春天,开始骑车上班了。

2.Money Spent

想买的ipad1没买成,想买的ipad2太贵。坐碎了一个kindle屏幕,这是2011。

2012的Q1,终于买了一个new iPad,代购了4S,交了生活税和未来税,还买了两位数的机票和两位数的火车票,带动了中美两国GDP的发展。

3.精神状况

良好,这是2011;开心,这是2012

担心的时候少了,需要费心思考的事情多了一些。思考的最关键的步骤是拍脑袋,Follow your heart吧~

=====

4月,我的清明9天超长假期,进行中……

Q1 2011那篇文章的ID是823,Q2 2012这篇文章的ID是1471。不是吧,我一年写了这么多?不可能……

谜底揭开了……WordPree每一个内容元素都有ID的,所以只能说明我一共发了1471份图片or文章。

唯品会上市路演视频 IPO Roadshow PPT
Mar 20th, 2012 by 5+

路演视频开放还有2天时间,然后股票就开始交易了

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本节的主旨就是:市场大大大,增长快快快

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本节的主旨就是:我们很强大

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本节的主题:经验丰富的团队和精细化的运营(我比较好奇PPT里的3D小人有没有版权)

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这个为什么只有一页……

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CFO的主题是:收入增得很快,成本降得很快

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我最喜欢的就是上面这张:profitability driver

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还有更多路演PPT: Yelp,拉手,Groupon,土豆…

一个挺好的视频:微软讽刺谷歌
Mar 8th, 2012 by 5+

http://www.tudou.com/programs/view/8ngFkmnvxgk/

下面是Ifanr上面讽刺微软这个行为的一张图:

2012.03.01_an_extra_million_dollars_cn

简单
Feb 29th, 2012 by 5+

想写挺久的一篇博客:

1.Google

搜索,是非常简单的一个概念。唯一的要求是,你会打字,就可以了。

搜索出来的结果是无穷无尽的,把原来的错综复杂的互联网内容用文本和链接展示出来。

而后为了提高效率,对整个流程和UI做些许优化(instant search/autocomplete…)即可。

整个流程之中,没有使用的门槛和成本,用户蜂拥而至,以流量和影响力“劫持”广告主。

 

2.iOS

触摸,也是非常简单的概念,一切遵循人的天性。不需要双击打开文件,一键即可退出。

几乎不需要管理,看不到系统进程,以用户体验去“劫持”开发者和运营商,土地革命。

而后为了降低使用成本,做了Siri (beta),用语音跳过了浏览器和输入法。

现在Facetime和iMessage已经蚕食了一部分运营商的收入,继续增加自身的吸引力

下一步也许是进攻“漫游通话”和“漫游数据”,实现方式依然是“简单”/“无缝”

 

macpc

—–

另一方面,微软和Android和RIM就显得很复杂。

复杂的后台管理,复杂的流程,复杂的规定,复杂的设置,复杂的一切。

毕竟大家都很忙,这个世界不是工程师的世界。

互联网也是制造业,降低成本是一个基本策略

降低运营成本仅能导致利润提升,降低使用成本却能让收入成倍增长。

http://wiki.mbalib.com/wiki/%E4%BD%BF%E7%94%A8%E6%88%90%E6%9C%AC

Yelp路演PPT||路演视频||招股说明书
Feb 20th, 2012 by 5+

感谢@可卿可爱提供线索

retailroadshow.com上面视频+PPT要比干巴巴的招股说明书有趣多了。把PPT截图出来分享一下:

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开头

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CEO讲述需求起源

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Yelp的大致功能

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Yelp的发展状况和市场定位

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Yelp的产品截图和使用场景

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行业分布

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给用户和商家提供的价值

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生态系统

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增长情况

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移动战略

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区域和国际市场前景

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管理团队

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COO发言,用一个城市的发展历程举例

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先是收集信息,然后激活社区

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然后就爆发了,别人追都追不上

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高效的销售模式

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成功经验再复制去海外市场

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CFO出场

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主要优势

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数据支撑

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收入来源

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未来发展潜力的数据支撑(发展的逻辑)

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成本和费用构成

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总结发言

 

 

 

 

 

 

路演相关请看:组合一下lashou路演时的ppt和介绍

机票瘾又犯了……【清明拼年假=经停韩国往返加德满都】
Feb 15th, 2012 by 5+

有人要一起join么? 根据拼假指南,4月3~5日是假期,年假休掉2和6号,金融类的公司,头尾的“31到1”和“7到8”都是放假。

看着机票,9号还得休掉,所以一共用掉3天年假,机票含税3800~

【计划中,本来可以稍停韩国,做做城市观光的。似乎排不下】

行程有点麻烦啊,还是原来规划的“上海-重庆-拉萨-上海”航线比较靠谱。

review your flight details
  • Legend:
  • CNY = Renminbi (China)
Shanghai to Kathmandu
Flight 1 Thursday, March 29, 2012
Departure: 21:20 Shanghai, China – Pudong International, terminal 1
Arrival: 00:15 +1 day(s) Seoul, Korea (Republic of) – Incheon International
Airline: Korean Air KE896
Aircraft: Boeing 737-900
Fare Type: Economy Promotional/Economy Restricted
Change of plane required. Time between flights : 8:25.
Flight 2 Friday, March 30, 2012
Departure: 08:40 Seoul, Korea (Republic of) – Incheon International
Arrival: 12:25 Kathmandu, Nepal – Tribhuvan
Airline: Korean Air KE695
Aircraft: Boeing 777-200/200ER
Fare Type: Economy Promotional/Economy Restricted
Kathmandu to Shanghai
Flight 1 Monday, April 09, 2012
Departure: 13:55 Kathmandu, Nepal – Tribhuvan
Arrival: 23:30 Seoul, Korea (Republic of) – Incheon International
Airline: Korean Air KE696
Aircraft: Boeing 777-200/200ER
Fare Type: Economy Promotional/Economy Restricted
Change of plane required. Time between flights : 9:15.
Flight 2 Tuesday, April 10, 2012
Departure: 08:45 Seoul, Korea (Republic of) – Incheon International
Arrival: 09:40 Shanghai, China – Pudong International, terminal 1
Airline: Korean Air KE893
Aircraft: Airbus Industrie A330-300
Fare Type: Economy Promotional/Economy Restricted
  • Legend:
  • CNY = Renminbi (China)
price
travellers Fare taxes
1 adult(s) x (3,520.00 + 361.00) = 3,881.00 CNY
total for all travellers 3,881.00 CNY
如何查看电脑有几根内存
Jan 18th, 2012 by 5+

Windows下一般只能查看有多大的内存,而不能查看到底装了几根。

搜了一下,百度知道上面其实没有很好的答案,于是贡献一下:

1.在开始菜单里面,点击“运行”,输入cmd    (打开命令行)

2.在黑框里面输入“wmic”,然后回车

3.再输入“memorychip”。然后回车

4.然后会出来结果,基本上,有几行字就代表已经有几根内存,然后就知道有没有空余的内存槽了

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我的机器里面有2根内存,在Win7和Vista下面测试可用。

Travel Audit
Jan 16th, 2012 by 5+

今年的年报出来得有点迟,大概是因为圣诞新年的时候和爸妈待在一起,没有那种年末需要总结和展望的气氛。

2011是离开学校许久之后,正式毕业的一年。值得记录的东西挺多,从最简单的旅行开始:

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daodao.com和yododo.com都有行程记录的功能,我用的是daodao

今年的出游总里程似乎能够破了之前欧洲交换的纪录,这要感谢亚洲的廉价航空越来越向欧洲同行看齐。

1月:独自走了一趟槟城,发现除了避寒其实没啥可以干的,不过那是第一次去马来西亚

2月:春节过后和家人去了沙巴和吉隆坡,其实还是避寒;紧跟着计划去清迈,被老妈劝阻

3月:请假,和老妈在巴马过着归隐生活,直到闷到淡出个鸟来,于是昆大丽云游了一圈

4月:从丽江回家

5月:上班之前,经吉隆坡LCCT转机去了趟巴厘岛,证实了蜜月圣地一个人去确实不合适

6月:到深圳参加第N届风险投资论坛,意外地减少了很多下半年的周末国内出行计划

7月:印度0元机票意外成行,决定是难忘并且会影响人生的计划。机票虽贵计划再去一次

8月:跑了一趟合肥,那边的TMT创业公司真的挺不错

9月:中秋回家,和奶奶坐了趟飞机,上一次已经是1998年的事了。

10~12月:报了CFA之后Q4变得神奇,花了很多时间复习,但也去了不少地方

岁末年初:和爸妈飞宿雾航空去了长滩,全程安排得还不错,张弛有度,要比旅行团好!

结论:今明两年希望能去发达国家跑跑了。三下乡的活动应该暂时歇歇。

碰到想去旅游的童鞋,你就去了吧!

So You want to be a VC?
Dec 23rd, 2011 by 5+

此文由汪欢翻译,取名为“想进创投,你HOLD的住吗?”

原文载于robgo.org

I had a meeting this week with a friend of a friend who was interested in getting into the Venture Capital Business.  I have a few of these meetings every year, usually around the time that grad school students are thinking about jobs.  Usually, the person wants to jump into the question of how one goes about finding a VC job.  Instead, I like to spend a bit of time giving more color into the venture capital career path and give a sober view of some of the non-obvious but less attractive facets of the job.  I tend to say the same thing each time, and it occurred to me that I’ve never shared these thoughts on my blog.  So here it goes.

每年我都会碰到不少路人想要进入vc业的,这一般都发生在商学院的学生开始苦逼的找工作的时候,他们一般直接就谈到如何找到vc的工作。我基本上每次都给他们相同的意见但是从来没有博客过 ,今天我想要分享给大家的是光鲜的创投业背后不为人知的故事。

So, you want to be a VC?

好吧,你想要进创投业是吧?但是你HOLD的住吗?

VC is a relatively glamorous job from the outside.  There are a lot of positive reasons to do it, and I obviously love it or I would not be doing what I do.  But it isn’t for everyone. In fact, there are a lot of reasons to think twice about whether this is the right path for you. Here they are.

在外行人看来,VC是比较NB的行业,我喜欢他是因为总所周知的积极的原因,不然我早就不干了。但是VC也不是所有人的菜,实际上当你决定进VC业之前要看看下面这些不进VC的理由,请三思而后行:

1. VC is more negative than you think. Here’s why.  You’ve heard it said that VC’s will invest in 1/100 investment opportunities they look at. The odds are actually probably worse than that.  As a result, you end up saying “no” a lot.  Some investors don’t say no – they just ignore, or hope that entrepreneurs get the hint and just stop asking.  That’s not great either, and it’s still pretty negative. Also, when you are evaluating companies, you are essentially hearing entrepreneurs pour their heart out and share their dreams to solve problems they are dedicating their life to.  But we have to think about the risks.  Why won’t this work?  Is this idea really “big enough”? Do I believe this team can achieve this ambitious goal?  Pretty critical and negative (although the best investors I find try to constructively help entrepreneurs solve these problems rather than just point out flaws). Finally, when you work with portfolio companies, you end up helping out more when things are going wrong.  Companies that are on a great trajectory typically take less time than the companies that are in trouble and are facing really tough, often negative decisions.

1. VC比你想象的要苦逼

为什么呢?你也许听说过平均VC接100个公司,最终只会投其中一个,实际上的比率可能更低。所以VC们经常不得不说“NO”。有些VC投资人可能连NO都不说-他们直接不鸟你,或者希望创业者能有自知之明,知难而退(怎么说呢,这也是苦逼的一种吧)。虽然作为VC总是能听到创业者掏心置肺,梦想自己的IDEA能改变世界,但是VC们在评估潜在投资对象的时候,他们需要问的是:这个IDEA靠谱吗?这个IDEA够伟大吗?这个创业TEAM是不是块料子达成他们的目标?这个过程其实是很批判很否定很苦逼得(当然了,我认识的大部分VC投资人都会尽力帮助创业者去解决问题而不仅仅是指出问题而已)。另外,即使投资过后,VC们也要花很多时间去帮助创业公司成长,尤其是那些有问题的公司。看吧,苦逼的事情又来了!

2. Being a VC ends up being a somewhat lonely experience. This obviously differs from firm to firm.  But step into a VC’s office on a non-partner meeting day.  Do you see a team of VC’s huddled around a table trying to solve a problem together?  Usually not.  Often, the offices are empty.  The partners are travelling, or meeting companies, or fundraising, or something else.  The overhead of a VC firm is pretty limited, so in many ways, each investor acts as an independent unit, scouring for deals, trying to help portfolio companies, and reporting back to their team once a week in a very long partner meeting.  Now, clearly, this differs by partnership.  Some firms are more a band of solo investors.  Others have greater camaraderie.  But it’s not that same as being in the trenches with your team building product day-in day-out.  Now, it’s true that venture is a very social job – even if you aren’t with your team, you are meeting with people all day long.  But personally, I find it quite different compared to spending lots of time working together with team mates towards a common goal.

2. VC们都很寂寞的!

尽管这个因公司而异,但是如果你在非合伙人会议日走进VC的办公室,你很少能看到VC们在一起群策群力商议问题,办公室经常空荡荡的。合伙人要么出差在外见公司,要么去融资OR WHATEVER。VC公司的管理费用其实很有限,所有每个VC投资人都井水不犯河水,自己找案子,自己去帮助已经投资的公司,最后每周在合伙人会议上汇报工作就行了。好吧,我承认这个因公司的合作氛围而异,不否认有些公司的同志之爱爆满,但是大部分VC公司的投资人都是比较寂寞的。而且,事实上你也不是每天都能跟同事或者创业者一起去开发产品。虽说VC工作还是比较SOCIAL的-即使你不跟你的团队一起,你也是一天到晚要见不同的人。但是就我个人而言,我认为VC的工作是寂寞的,这跟一般的团队协作达成目标很不一样。

3. VC is a risky career path. It’s a lot of fun for a couple years.  But after two years, even if you were an operator before, your skills become stale and you are realistically not going to be as good at your former craft as you were before joining venture.  Your hire-ability is still pretty high at that point, but in years 4-6, you start running out of options.  It’s also on those years that you face the pressure of establishing yourself as a partner in the firm and hope to get meaningful economics in the fund.  As as I’ve blogged about before, the deck is kind of stacked against you.  Here’s why: a typical VC will do about 2 investments per year.  A principal or junior partner might be on a slightly slower pace.  So in years 4-6, you are realistically responsible for ~3 investments.  This is also the time when your partners (or other firms) are making the decision to make you a meaningful partner in the fund. So, in a way, your prospects as an investor are largely linked to these 3 investments.  Those odds aren’t great, in a world where most startup companies fail and only about 20%-10% drive a meaningful return to the fund. Do you really want to be evaluated on those 3 shots on goal, when a) it may be way too early to tell if any of them are winners but losers are usually identified more quickly, b) broad market fluctuations have a huge impact on the success of these companies, and c) most VC’s will agree that there is a huge amount of luck involved in this business?  Tough odds.

1. VC们的职业道路跟行业的名字是一样有风险的

最初的几年很好玩,但是两年之后即使你以前是技术牛人,你也会发现之前的知识和经验逐渐变得过时,这个时候你也许还能跳槽,但是过了这个点到了第4到6年头上,你就很被动了。但恰恰这个时间点,老板们开始要考虑是不是提拔你为合伙人,这个几率是很小的,我告诉你原因:一个vc一般每年两个案子(经理或者初级合伙人可能更少),所以在第4到6年头上你可能一共负责大约3个案子。你能不能成为合伙人就看这3个公司怎么样了。你自己算算看吧,几率有多小。平均只有10%-20%的创业公司能给LP带来靠谱的投资回报。考虑到以下:1 创业公司能不能成功很难说的准,但如果是个垃圾很快就能看出来; 2 动荡的市场环境也会影响创业公司的表现; 3 能不能成功也有运气的成分啦; 你还想让自己的前途取决于这区区3个投资吗?

4. VC is about being an investor.  I find that I tend to have these conversations more oftewith former operators or folks with a professional service background. VC seems attractive because you get to work with entrepreneurs, see companies across a broad set of sub-sectors, and can help multiple companies facing a variety of important decisions.  All of this is true.  But what’s underlying all of this is that as a VC, you are an investor of other people’s money.  Your fiduciary responsibility is to generate a great return for your limited partners. I find that there is a different way that investors tend to think about things.  It’s hard for me to put my finger on it exactly, and it’s not true for everyone in the VC business.  But I often tell people to think of that friend of theirs who somehow, always find a way to win when he goes to Vegas or plays poker.  There’s something about that person’s psyche that is well tuned to evaluating risk, managing emotions, and generating a return on capital. And I think you need a bit of whatever that special mojo is to be a good investor.  Now, many of the best VC’s out there have been terrific entrepreneurs and many work very hard with entrepreneurs to help their businesses succeed.  But those folks are also great investors, and sometimes, your responsibility as an investor will come into conflict with your desire to be supportive to entrepreneurs.

2. VC们虽然能帮助创业公司成长,但也是很现实的

我经常有跟技术背景或者职业人士聊到VC表面光鲜靓丽(跟创业者一起工作,接触不同的产业,帮助创业公司做重要决定等等),这点毋庸置疑。但是VC们说到底就是拿别人的钱出来投资的,VC的天职就是给LP的钱带来投资回报。真正的VC看待企业的视角是很不一样的,我很难表达出来而且每个VC都不一样。但是你想想看你那些去拉斯维加斯赌博的朋友,他们能赢钱跟他们能很好的预估风险,控制冲动有关系的,我认为这些能力对成为一个有营养的VC来说很重要。这年头很多VC之前是成功的创业者这或者曾经帮助创业公司成长,但是真正牛逼的VC其实就是现实的投资人,VC作为投资人的本质决定了很多时候无法真正跟创业者站在一只船上

If this post feels like a debbie downer, it is kind of meant to be.  This is one side of the story, which I think is quite real but non-intuitive.  There are many reasons why I love what I do, and I feel very lucky to be able to do it.  It’s been even better since starting NextView, because some of the drawbacks I mentioned above are addressed by being a founder of one’s own firm.  VC isn’t really a career path as it is a lifestyle.  It’s pretty all engrossing, so if you are going to jump in, make sure it’s right.  It can be a great path, but it isn’t for everyone.

如果你觉得这篇软文很扫兴的话,那就对了。这是VC真实的另一面,尽管不是那么明显。我很喜欢做vc而且我幸运自己能做,尤其自从我创立了种子初创公司NEXTVIEW之后,因为创始人的身份,很多上面的苦逼点都能避免掉。

VC不是一种职业而是一种生活方式,他很引人入胜,但是你进来之前请三思而后行。

这可以是很好的选择,但不是针对每个人。

事件营销简介
Dec 21st, 2011 by 5+

偶然看到一条微博,既看到“试睡员”,又看到是via Baidu,就明白肯定是大股东Baidu帮Qunar做的联合推广了。

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于是很感兴趣,在“试睡员”被发明了2周年之际,究竟得到了多少媒体曝光和关注。

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2010的年初大概是概念刚发明不久的一轮推广。

然后就是2年里面的暑期、国庆和圣诞。

突然产生的峰值,很有可能是像湖南卫视、浙江卫视的一些节目帮着推广的。

一个好产品,包装和推广灰常重要啊。

附上一篇介绍Qunar商业模式的干货,尽管我不是很赞同文中提到的“移动端劣势”

http://news.chinaventure.com.cn/47/20111216/71994.shtml

作者是业内人士刘传弼我开价网的CEO

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